PARHAOSABAQ organized an Innovation Challenge: A Real World Case Study on April 8, 2018 at Iqra University (IU) North campus, Karachi in partnership with 16 corporate organizations to provide the real world industry case study business problem. Good news to share is that the winning team had a mix of students from IBA, Iqra University and IoBM. Sohaib Sohail and Syed Abdul Basit students of BBA, IoBM were part of winning team who won a prize equivalent to Rs. 75,000. Whereas the runner-up team won a prize of Rs. 15,000 which also included two IoBM students from the BBA program, Kushnud Shokat and Salman Vayani.