Designing Quality in Business Management Programs

The Quality Enhancement Cell (QEC) of the Institute of Business Management (IoBM) held an interactive session with video conferencing for HEC recognized universities on “Designing Quality in Business Management Programs (7.2 Competence ISO-9001 QMS) on Thursday, October 18, 2018 at the Entrepreneurship and Management Excellence Center (EMEC), IoBM. Invited as resource person on this occasion was Dr. Zaki Rashidi, Director Quality Learning and Innovation (QLI), Iqra University, Karachi. This session was attended by IoBM guests, HoDs, faculty and management including Prof. Dr. Amanat A. Jalbani, Adviser to President IoBM and Head of OGS and Research, Mr. Moin Ali Khan, Head QEC, and Mr. Atif Shahab Butt, Assistant Director, QEC, who coordinated and moderated this program. Mr. Moin Akhtar, Data Analyst, QEC, Mr. Bilal Ahmed, Assistant Officer, QEC and Mr. Mustafa Arif, Research Assistant, Supply Chain Department provided assistance for this event.

The program began with recitation from the Holy Quran by Mr. Moin Akhtar. Distinguished guests present at the EMEC and through video conferencing were welcomed by Dr. Amanat Ali Jalbani. During his presentation, Dr. Zaki Rashidi talked about how business management students can acquire competencies and stressed upon three steps for obtaining competencies which include theatrical knowledge, practical knowledge and professional attitude. Dr. Zaki Rashidi also highlighted the three levels through which a professional cam transform from being a novice to an expert. These levels are: being able to achieve a higher level of efficiency in completing a task, the ability to handle complex duties and the amount of supervision one needs when completing a task. He also highlighted the need to develop a quality policy across all business management institutions and emphasized on teacher training programs along with universities regularly scrutinizing their own Quality Management System (QMS). While discussing the three perspectives of quality, Dr. Zaki Rashidi said that Objectivity, Relativity and Evolution must be adhered to at all times. Where objectivity refers to how you measure quality, relativity is our relevance to the said QMS approach and evolution is how a community understands quality.  Dr. Zaki said that behavior and functionality combine to define one’s competency and those students must be taught theoretical knowledge instead of generic knowledge in courses such as entrepreneurship. He again emphasized and reiterated that the key to Designing Quality in Business Management lies in pertinent knowledge and skills, professional attitude and motivation, connecting Quality, Program and Competencies, benchmarking and embedding the net result into the system.  

Syed Asim Rasheed, CEO, Creative SWAN Consultancy, UAE, in his awe-inspiring presentation highlighted the need for educating skills and reengineering the human capital for the future. He referred to the evolutionary process of how the human labor or manual work of yesteryears was transformed into industrial revolution of the then technology now gradually evolving into the need for an all-digital mobile supercomputing, robotic approach in human functionalities, artificial intelligence, 3-D printing, automation, actuators, sensors and genetic editing etc. He shared that we need to gradually move to new skills, multiple careers and online learning and that is a question of how mindsets will shift and how workforce skills will shift keeping in mind the rise of millennial and Generation C of extremely short attention and concentration spans. He asserted that it was a question of Re-training, Re-deployment, Re-hiring, Re-contracting and a graceful Releasing Strategy for obsolete and out-of-date notions and personnel. It leaves us with the question: Are we incorporating and imparting teaching skills of the past or training skills of the future? A slow and gradual transformation from the former to the latter seemed to be the response of the audience.  Mr. Moin Uddin Ali Khan in his concluding remarks expressed gratitude for the distinguished guest for his precious time advocated future skills as a deciding factor and stressed upon the need for a roadmap to develop the future.

Invited from Dadabhoy Institute of Higher Education (DIHE) were Ms. Ambreen Asif Qureshi, Director QEC, Ms. Zaibunnisa, Lecturer and Ms. Sana Arz Bhutto, Assistant Professor; from SZABIST  Ms. Mahwash Imran, Assistant Manager, IR/QEC and Ms. Maria Ali Shamsi, Institutional Research Officer; from Indus University Ms. Sheema Haider, Director QEC and Ms. Arisha Maham, Deputy Director, QEC; from KASBIT  Ms. Reema Frooghi, Director QEC and Mr. Rahmdil Peer Bakhsh, Quality Assurance Officer; from Mohammad Ali Jinnah University Mr. Muhammad Ibrahim Shamsi, Deputy Director, QEC and Mr. Muhammad Wamiq, Assistant Director, QEC and Engineer Hina Tufail, Assistant Professor, Preston University. Invited from the Institute of Business Administration was Ms. Suraiya Khatoon, Manager QEC and Ms. Rabia Faisal, Executive Accreditation; from Sindh Madressatul Islam University, Mr. Ziauddin Ahmed, Deputy Director, AQEC and Mr. Abdul Samad Sheikh, Deputy Director, AQEC; from DOW University of Health Sciences, Ms. Sanobar Hayat Khan, HR Generalist and Ms. Suman Shadmani, Coordinator Student Facilitation Desk; Mr. Muhammad Asif Joyo, Deputy Director, QEC, Ilma University; Mr. Sheikh Masood Ali, Assistant Manager QEC and Accreditation, Habib University; Engr. Muhammad Owais Zameer Khan, Director QEC, Preston University, Karachi.

Parvez Jamil – 021-35091905, 111-002-004, ext. 334 – Cell: 0334-3013971, 0324-2899563