A professionally organized mega event of IoBM students Marketing Society: “Brand Mania” was planned, organized, coordinated and promoted by students themselves as part and parcel of IoBM experiential learning along with formal education. Present on the occasion were a large number of students, faculty and management. This mega event included branding competitions comprising 20 teams of four to five members each. During the competition: Ad War, the teams developed print/TV ads before presenting them along with marketing, promotional and branding strategies. Brands represented at Brand Mania included Vouch 365, Gaba National Home Appliances, Bykea, Dot Track, UFONE, Bogo and others. Brand Mania also included guest speaker sessions by professionals, on-campus brand activation activities by renowned brands and a musical performance. Also invited to speak on this occasion were Mr. Sohail Zindani, an IoBM alumnus and a renowned corporate trainer, founder and CEO of The Sohail Zindani Company and Mr. Alamgir Khan, social and community activist and founder of the Fixit Campaign. Mr. Sohail Zindani elucidated upon the importance of focusing on our strengths to ensure personal and professional development. He asserted that instead of being intimidated by the achievements of others we must understand and use the true potential of our skills, talents and capabilities to become successful. Mr. Alamgir explained the importance of civic and community development and urged the youth to emulate the Fixit example at the community and the national level. Brand Mania was organized by members of the IoBM Marketing Society led by its President, Mohammad Arham Aleem, amid the inspiring guidance of Faculty Advisor, Ms. Amber Raza with Mr. Ekhlaque Ahmed as the HoD IoBM Marketing Department.